'Don't be fooled': What Australian made logo on Coles bacon really means

Aussies claiming to be misled by an 'Australian Made' logo on supermarket products may not have the whole story, with the symbol meaning something different to what customers actually think.

Coles customers slammed the supermarket giant on Facebook, claiming it had an Australian Made logo on its streaky bacon but the fine print stated less than 10 per cent Australian ingredients were used.

However, the label customers are slamming is not actually an Australian Made logo but a Country of Origin symbol, and supermarkets are required to put it on products to make it clear to customers where their food is sourced from.

The logo is different to the usual Australian Made logo as it has a bar underneath indicating the percentage of Aussie ingredients used in certain food products.

In 2016, the Australian Government incorporated the logo into their mandatory food labelling scheme to enable consumers to make more informed choices about the food they buy.

Support our Aussie pig farmers and pork industry, and don't be fooled by the Australian Made symbol.